Baiterek National Investment Holding has approved the logos of its subsidiaries and affiliated organizations as part of the rebranding

Baiterek National Investment Holding Joint Stock Company announces the approval of updated logos for the Holding’s subsidiaries and affiliated organizations as part of the transformation of the Holding into an investment holding and the ongoing rebranding.

The logo update is intended to ensure a cohesive perception of the Holding and its development institutions, enhance recognition of the Baiterek brand, and simplify navigation across financial and investment instruments for businesses, investors, and partners. The unified visual approach reflects the common principles of the Holding’s activities, focused on supporting investment projects and developing priority sectors of the economy.

The rebranding is being implemented under the umbrella brand (Branded House) model, whereby subsidiaries and affiliated organizations use a single corporate Baiterek brand while retaining legal, operational, and functional independence. This approach is consistent with international practice and enables the consolidation of the reputational capital of the group of companies.

The approved logos will be introduced in stages across corporate materials, digital resources, and communication channels of the Holding’s subsidiaries and affiliated organizations. The implementation process is carried out with due regard to industry specifics and current operational processes.